New Delhi, June 10 :
“Pepsi Beats of the Beautiful Game”, a music album comprising anthemic songs by chart-topping musicians like Timbaland and Rita Ora, was unveiled Tuesday to capture the energy and spirit of football ahead of the 2014 FIFA World Cup.
“‘Pepsi Beats of the Beautiful Game’ provides a unique view into the culture of the most popular sport in the world,” Frank Cooper III, chief marketing officer (Global Consumer Engagement), PepsiCo Global Beverages Group, said in a statement.
“It introduces powerful new music from superstar and emerging artists, and features those songs in short films by some of the world’s most dynamic directors highlighting an aspect of football culture,” he added.
In addition to the album, the artists’ songs serve as inspirations for 11 short films by directors including Spike Lee, Idris Elba, Jessy Terrero, Diego Luna, Andy Morahan and The Kolton Brothers, among others.
The album is part of the integrated 2014 Pepsi football campaign, bringing fans closer to the sport.
The World Cup starts in Brazil Thursday.