Odisha Sun Times Bureau
Lanjigarh, May 8:
On the launching ceremony of new Logo of Vedanta Ltd at Lanjigarh unit in Odisha’s Kalahandi district, KK Dave, COO attended as chief guest and the logo was displayed in the presence of other dignitaries like Amit Joshi-Head (HR) , Jalaj Malpani-Head (Finance), Bimalananda Senapati-Operation Head, Anil Gupta-Head (Commerce) and D Ravindranath-Head (Expansion Project).
The new logo will strategically position Vedanta’s consistent commitment towards the growth of its low cost operations, leverage technology to deliver innovation and superior value to its shareholders. The logo refresh comes after ‘SesaSterlite Limited’ was renamed to ‘Vedanta Limited’, a significant milestone that promises a united and aligned identity and reflects Vedanta’s journey.
Tom Albanese, CEO, Vedanta Group on email says about the unified brand proposition of Group where this logo refresh symbolizes Vedanta’s un-waivered commitment towards creating greater value for our domestic and global stakeholders, as a diversified natural resources group of companies.
The rich heritage of Vedanta’s brand proposition is further augmented with this logo refresh, for inclusive and integrated communications to be seen as a unified global diversified natural resources group of companies. The refreshed logo signifies Vedanta’s approach to the triple bottom line that focuses on People, Planet and Prosperity and symbolizes distinct virtues of Vedanta’s professionalism, sustainability, ethics and integrity.
Addressing the staffs of Vedanta and partner companies, Dave said the new logo will be helpful to strengthen the relationship among the stakeholders, community and business.
“The company has been taking various initiatives to create awareness among the local community. The logo will be adapted by all the divisions/group companies along with their respective logos and this move will help align with the company’s goal of being a unifying brand across its Indian and global operations”, he added.