Abu Dhabi, April 14:
The announcement was made during a press conference in the UAE capital, ahead of the seventh edition of the IPL.
The three-year deal beginning April 2014 with the two-time IPL champions adds to UST’s growing portfolio of sport sponsorship globally.
The agreement will see the UST Global logo appear on the leading arm of the playing shirt and on the back of the team’s helmets and caps.
Chennai Super Kings will begin their IPL 7 campaign against Kings XI Punjab at the Sheikh Zayed Stadium here April 18.
Sajan Pillai, CEO of UST Global, said: “I am delighted to be announcing this partnership with Chennai Super Kings on the eve of the seventh edition of the IPL. Chennai Super Kings are innovators and pioneers of what has become one of the most valuable sports leagues in the world, and an ideal partner for our expanding business.”
The new playing shirt was unveiled at the press briefing by Sajan Pillai together with Chennai Super Kings and India team captain Mahendra Singh Dhoni.