Odisha Sun Times Bureau
Bhubaneswar, Dec 12:
Handloom, Textiles & Handicrafts department would organise the 10th Toshali National Crafts Mela at Janata Maidan in the Odisha capital from Tuesday.
Artisans, weavers, painters and sculptors from all over the country will participate in this annual crafts fair and exhibit their traditional and contemporary handicraft and handloom products.
The fair will end on December 27.
“As an important cultural nerve centre of the country Bhubaneswar hosts the Toshali National Crafts Mela at Janata Maidan every year. The crafts mela has already carved a unique niche of its own in the country’s Annual Carnival Calendar,” Handloom, Textile & Handicrafts Minister Snehangini Chhuria told media at a press conference held at I & PR Conference Hall yesterday afternoon.
This year, the mela will accommodate 350 handicraft and handloom stalls. 150 artisans and weavers from different parts of the country and 200 artisans and weavers of the state will display and sale their products in the mela.
A food court having 30 food stalls set by exclusive hotels and restaurants will offer delicious multi cuisine foodstuffs to the visitors along with traditional Odia cuisine.
The mela will host cultural programmes each evening between 6 pm to 9.30 pm, inviting eminent artists and troupes from different parts of the country as well as the state in collaboration with Odisha Sangita Natak Akademi, Culture Dept.
For the first time the mela will provide an unique opportunity to the public to enjoy the musical performance by young Odia singer Anyanya Sritam Nanda the Indian Idol Junior Champion on December 21 evening. Apart from that, Bollywood Singer Sadhna Sargam and Krishna Beura will perform on December 20 and 25 respectively.
To add to the ambience, a theme pavilion “IKAT: Heritage Ethnic Wear” depicting IKAT weaving design tradition of the state is erected centrally which will tell the minute details of the making of the IKAT to finished products.
It is expected that around 13 lakh people will visit the mela this year and approximately merchandise worth Rs.15 crore will be sold. Last year the mela witnessed a foot fall of 11 lakh people and Rs.9.61 crore businesses was achieved.