Bhubaneswar: Odisha’s no.1 private FM station Radio Choklate 104 FM is judiciously keeping up with its tradition of releasing a brand new music video every Friday. Titled Jeenbata Kede Mushkil, this melodious number has been sung by Indian Idol Junior (Season 2) winner Ananya Sritam Nanda and Voice of Odisha (Season 1) Bishnu Mohan Kabi.
“We are committed to providing good music and songs to our listeners and that’s what drives us. Social media and digital platforms have definitely aided us and helped us get a wider audience for our content,” said RJ Sangram, the Programming Head of Radio Choklate who has also penned the lyrics of this song.
Saumitri Palai is the music composer and the video has been edited by Rajendra Mohanta under the creative supervision of RJ Sangram.