Home ECONOMY Record Rs 7.35 cr business at Toshali Crafts Mela

Record Rs 7.35 cr business at Toshali Crafts Mela


OST Business Bureau

Bhubaneswar, Dec 27:

Textiles Minister Saraswati Hembram at the Mela
Textiles Minister Saraswati Hembram at the Mela

The 8th Toshali national craft festival, which concluded here on Friday, notched up business worth Rs 7.35 crore and attracted 10.61 lakh visitors during the 13 days of the festival.

The festival, which had started at Janata Maidan here on December 15, provided a platform to artisans, weavers, painters and sculptors from all over the country to sell their indigenous products and showcase their talents in their field.

While handloom products transacted business worth Rs 2.23 crore in, handicrafts and food court registered business of Rs 4.57 crore and Rs 56 lakh respectively, said an official of Handloom and Textile department. This was the highest business recorded in the eight years that the festival has been held, he said.

The 7th edition of the Toshali National Crafts Mela, which also lasted 13 days, had transacted business of about Rs 6.93 crore and attracted around 3.30 lakh people visitors.

The comparative figures for tht two previous years were Rs 6.31 crore business and3.13 lakh visitors, including 503 foreigners, in 2011 and transaction worth Rs 3.38 crore and1.42 lakh visitors, including 252 foreigners, in 2010.

The mela also hosted cultural programmes on a daily basis, inviting eminent artists and troupes from different parts of the country as well as the state. It provided a unique opportunity to the visitors to enjoy the song and dance of performers.

As many as 22 states participated in the festival while 330 stalls were put up for the festival this year. A theme pavilion “Symphony in Tassar” depicting the tassar tradition of the state was erected centrally, which traced the evolution of tassar from plantation to finished products.

For the first time, six government educational institutions related to handlooms, textiles and handicrafts sector – namely NIFT, Bhubaneswar, Indian Institute of Handloom Technology, Baragada, Indian Institute of Textiles, Choudwar, ATDC, Bhubaneswar, CET, Bhubaneswar and SIDAC – opened their stalls for awareness and to address queries from the student community of the state about the scope of fashion/textile education and career opportunities offered by these sectors