Bhubaneswar: Bollywood celebrity Prachi Desai recently walked the India Fashion Week London 2017 in a dress designed by Bhubaneswar-based designer Sweta Parekh, who showcased her collection of ‘Pattachitra’ styled designs with peacock feather.
She was the only other Indian designer at the 3rd edition of the fashion show.
Parekh started her fashion studio in the Odisha capital in 2007 and had been working on Pattachitra designs for past six years.
For the show in London, Parekh had designed apparels with peacock feature on Matka silk, besides intricate Pattachitra paintings on western gown, kurti, ghagra choli giving an Indo-western feel.
Winner of Dadasaheb Phalke Excellence Award-2017 in ‘Best Fashion Designer’ category, Parekh also wants to popularize textile art of Odisha, which is not getting the same attention despite being just as beautiful.