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Odisha CM for new ad policy for print, electronic media


Odisha Sun Times Bureau
Bhubaneswar, Jun 23:

Odisha chief minister Naveen Patnaik today directed the Information and Public Relations (I & PR) department to formulate a new advertisement policy for the electronic and print media at the earliest and asked the inter-departmental committee, formed under the chairmanship of the Development Commissioner, to recommend the new policy to the state government.

File Pic
File Pic

Presiding over the yearly review meeting of the I & PR department at the State Secretariat here, the chief minister asked the department to provide treatment assistance to more journalists from the Journalists’ Welfare Fund.

He asked the department to make arrangements for receiving applications from the journalists online and providing financial assistance to them within two months.

Stating that there is a need for more technical and professional management in the communication network of the I & PR department in view of the changing scenario of the media, the chief minister asked the department to lay more emphasis on the social media. He also asked the department to improve the quality of advertisements.

Patnaik advised the department to take specific measures to perform all works under Right to Information (RTI) Act starting from receiving applications to the disposal of cases online and inform the applicants about the status of their query through mobile message.

The meeting also discussed the restructuring of the I & PR department to make it a capable and professional organisation in view of the changing work pattern and the need for professional efficiency.

I & PR minister Atanu Sabyasachi Nayak, principal secretary Madhusudan Padhi, director Sushil Das, chief secretary GC Pati, Development Commissioner UN Behera, additional chief secretary, Finance, R Balakrishnan and senior officials of the concerned departments were present at the meeting.