Bhubaneswar: Odisha Chief Minister Naveen Patnaik today unveiled ‘OMFED Dairy Express’ which will market the State Milk Federation products in Odisha capital.
In the first phase, as many as 10 OMFED vans will deliver dairy products in 67 wards of the city from Thursday (August 2), an official said.
The State government will increased the number of the vehicles to 50 in future and other cities like Cuttack, Puri, Sambalpur and Berhampur will be covered under the scheme, he added.
The vehicles will carry different dairy products such as sweet curd, plain curd, lassi, butter-milk, sweetened flavoured milk, chena-poda, paneer, rabdi table butter, peda, khoa, rasagulla, gulab jamun and different variety of ice creams, said Vishal Gagan, Managing Director of OMFED.
These products will be directly marketed to the customers through OMFED-appointed vendors.
The State government has decided to sanction Rs 1 crore for the project under Rashtriya Krushi Vikas Yojana (RKVY).