Bhubaneswar: Tractors and Farm Equipment Limited (TAFE) launched its CSR initiative ‘JFarm Services’ in Odisha in the presence of Chief Minister Naveen Patnaik at a special function here today.
‘JFarm Services’ facilitates the hiring of tractors and modern farm machinery to farmers free of cost. Farmers interested in giving their tractors and other farm equipment will be linked to farmers seeking to hire the same free of cost though Farmer to Farmer (F2F) model of JFarm Services App.
The JFarm Services App will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery, said a company official.
JFarm Services aims to increase easy access to farm mechanization solutions through rental of tractors and farm equipment for small and marginal farmers, provide localized weather forecast, latest Mandi prices, agri-news alerts and advisory, he added.
Mallika Srinivasan, Chairman-cum-CEO, TAFE, said “JFarm Services is a CSR initiative that allows both farmers offering their tractors and farm equipment on rent, and smaller farmers seeking this service benefit directly from the JFarm Services App.”