Home ECONOMY Microsoft mobile launches ‘Romancing India with Lumia 535’ campaign in India

Microsoft mobile launches ‘Romancing India with Lumia 535’ campaign in India

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Odisha Sun Times Business Bureau
New Delhi, Dec 18:


Microsoft Mobile Devices today launched a month-long campaign ‘Romancing India with Lumia 535’ invited across the country.

Nargis takes a selfie at LodhiTomb to launch the RomancingIndia campaign on Lumia535 pic3 (1)A first of its kind initiative, the campaign aims at chronicling iconic landmarks and popular spots across the country through selfies and showcasing them to the world.

Popular Bollywood actress Nargis Fakhri launched campaign by taking the first selfie at the Lodhi Tomb in New Delhi with the Lumia 535.

“I’m thrilled to launch the Romancing India with Lumia 535 campaign as it brings two of my passions together, travel and selfies. It will surely be exciting to share my moments brought to life with the Lumia 535. I am also looking forward to challenge my fans to better these selfies. There is so much to capture across the country, from the historic India Gate and Taj Mahal to evergreen popular haunts such as Leopold café and Koshy’s. I am excited to see how these landmarks are brought to life by the youth of the country”, she said.

Fakhri will post selfies from popular hangout spots and iconic sites and challenge her fans to post better selfies on Facebook and Twitter.

Participants can, in turn, nominate and challenge their own friends to join ‘Romancing India with Lumia 535’. Additionally, Microsoft Mobile Devices will post weekly challenges offering the chance to win exciting prizes.

At the end of the campaign, the 5 selfies with the most shares on Facebook and/or retweets on Twitter stand a chance to win a brand new Lumia 535 and a goodie bag of accessories each. The best 100 selfies will be converted into a photo album on the Microsoft Lumia India Facebook page.

Speaking on the occasion, Raghuvesh Sarup, Director – Marketing, Nokia India Sales Pvt. Ltd. (a subsidiary of Microsoft Mobile Oy), said, “At the heart of the Romancing India campaign lies the thought of making India the muse and we invite young Indians to do so with selfies. Equipped with a 5 MP wide angle front camera, the Lumia 535 is the perfect companion to translate iconic spots across the country into picture perfect stories through selfies. We’re excited to have Nargis with us to lead this campaign and look forward to being inundated with selfies that are quintessentially India.”

Microsoft Lumia 535 comes equipped with the latest Windows Phone 8.1 operating system and Lumia Denim, bringing the best Microsoft services to more affordable price levels. Offering five great integrated Microsoft experiences, a wide-angle 5 megapixel front facing camera and a primary 5MP camera, and a spacious 5 inch display protected with Gorilla Glass 3, the Lumia 535 helps people do more of what they want, for less.

The mobile phone was launched in India on November 28 this year at a best buy price of Rs 9199.

Designed to be tough and durable and stay as vibrant and colorful as the day you bought it, the Lumia 535 is available in bright green, bright orange, white and black.