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‘Media role in bringing down MMR, IMR in Odisha vital’


Odisha Sun Times Bureau
Rayagada, Jul 3:

To bring down the maternal and infant mortality rate in Odisha, the media should play a vital role in wiping out social evils and creating awareness among the people, said Rayagada collector Jagannath Mohanty.

media workshopAddressing a district level media workshop on maternal, neonatal and child health organised by the People’s Cultural Centre (PECUC) and National Centre for Child Rights (NCCR) in association with the Unicef, Mohanty laid emphasis on the change in behaviour and attitude for improvement in the health of the mother and the child.

“The problems in the health of the mother and the child can be solved through inter-departmental coordination”, he added.

PECUC secretary Ranjan Mohanty, presiding over the workshop, spoke on the purpose of the workshop and the role of media, while Dr Shaktibrata Mohanty, Additional District Medical Officer (ADMO), gave a detailed account of the status of mother and child health in the district and suggested remedial measures.

Dr Meena Som of the Unicef gave a statistical analysis on the state of mother and child health in Odisha as well as Rayagada district and suggested methods to overcome the problems.

Senior journalist and Executive Editor of leading news portal Odisha Sun Times, Sandeep Sahu stressed on factual presentation of news and bringing the successful health workers working in the rural areas and the agents of change to the limelight as the role models for others.

Attending the workshop, Chief District Medical Officer (CDMO) Dr Anand Padhi spoke about several health schemes of the state government, health related problems and their solution and the cooperation of the media.

While Alok Mohanty of the Unicef spoke about the Mamata Divas, consultant of Gavi (an international NGO) Rudra Prasanna Rath gave an insight to the objective of the workshop.

The workshop, managed by Sunanda Biswal and Jyoti Mohapatra of PECUC, was concluded with a vote of thanks by Anuradha Mohanty.

More than 50 representatives of the print and electronic media at the district and block level participated in the workshop and visited Penta and Debadola villages where they interacted with the health and anganwadi workers