Home STATE CITY Kalinga Lancers’ transit ads on city buses roll out on roads

Kalinga Lancers’ transit ads on city buses roll out on roads


Odisha Sun Times Bureau
Bhubaneswar, Jan 2:

Promotional campaign to garner maximum public support for the Odisha-based hockey team franchisee ‘Kalinga Lancers’ is on full swing for the fourth edition of Hockey India League to be held from January 18 to February 21.


Twelve city buses commuting between Cuttack and Bhubaneswar have been given the team branding. The moving signages, which capture audience’s attention instantly and directly, feature players of Kalinga Lancers. This apart, another 15 buses are waiting to hit the roads which will be revealed when players of the team arrive in the capital city.

The domestic players, three of whom are Odia players, are scheduled to arrive by January 6 and Australian trainer David John by January 8. John, who has served as the physiologist of India’s Men Hockey Team from 2011-2012, will conduct a fitness assessment of the domestic players to keep them in best of spirits before the arrival of head coach Mark Hager.

Hager is expected to arrive on January 12 along with rest of the foreign players. Hopes are riding high on the former Australian player to guide the team towards a better show in the event and hopefully, victory in this edition. Hager is currently the head coach of New Zealand’s Women Team.