New Delhi, March 28:
Organised by the World Wide Fund for Nature (WWF), the Earth Hour is a global environmental campaign observed March 29 from 8.30 p.m. to 9.30 p.m.
People are asked to switch off lights for an hour – as part of their commitment to the planet.
In India, various events have been planned for the day, with hotels and corporate houses pledging their support by switching off non-essential lights.
“The campaign has been very successful since it was started in 2009. From the participation of five million people in 2009, it became 10-12 million last year. Also, we saw participation from 58 cities in 2009, which grew to 150 cities in 2013,” Rituparna Sengupta of WWF-India told IANS.
WWF is also organising a concert “Jam for the Hour” featuring performances by bands like Faridkot at Dilli Haat.