New Delhi, Sep 22:
Iconic American fashion designer Tommy Hilfiger, who is inspired by the “energetic culture” of India, will visit the country for three days starting Sep 26 to commemorate 10 years of his brand’s existence in the nation.
He will host special events in the capital as well as in Mumbai.
“It’s an honour to be visiting India again to celebrate our brand’s 10th anniversary in the country,” the designer, who has over 30 years of experience in the international fashion and design world, said in a statement.
Talking about his deep connect with India and its culture, Hilfiger said: “I first visited India in the early 1980s, and over the course of my career, I’ve returned many times. I am continuously inspired by the country’s energetic culture and India’s incredible colors, textures and fabrics.”
“For 10 years we’ve shared our classic, American, cool styles with consumers throughout India, and I look forward to celebrating this milestone in New Delhi and Mumbai,” added Hilfiger, who made his inaugural trip to India in the 1980s.
His official tour of India will begin Sep 26 in the capital, with an exclusive VIP dinner hosted by Indian philanthropist and patron of the arts, Feroze Gujral, at her private residence. The following day, the ace designer will attend a press event at the Tommy Hilfiger Select Citywalk store with Bollywood actress and fashionista Sonam Kapoor.
The designer has also been invited to the National Institute of Fashion Technology (NIFT) as a guest speaker, where he will share his experiences in building a global fashion brand with aspiring design students.
On the evening of Sep 27, Hilfiger will host the Tommy Hilfiger brand’s official 10th anniversary celebration event at The Leela Palace in the capital. On Sep 28, he will travel to Mumbai as the final stop of the tour. There, he will attend a private event.
The multi-day programme will highlight the Tommy Hilfiger brand’s most notable moments and achievements throughout its 10 years in India.
Also, to commemorate the brand’s milestone in the country, and to honour the country’s long tradition of celebratory dress, two exclusive limited-edition designs will be introduced: a shawl for women and a traditional men’s bandi.
These iconic Indian garments have been reinterpreted with Hilfiger’s signature twist. The limited edition designs will be available exclusively at select Tommy Hilfiger stores across India starting Sep 24.
The first Tommy Hilfiger store in the country opened in April 2004 at Bangalore’s Forum Mall.