Odisha Sun Times Bureau
Bhubaneswar, Jun 19:
Renowned brands of Odisha will be awarded during a programme to be held here on Wednesday.
OdishaLIVE, the first web channel of Odisha, is organizing, ‘Brands of Odisha’ to appreciate and applaud the success stories of homegrown brands of the state. The awards will be awarded in different categories to reputed brands of Odisha for their global quality, outstanding customer connect and commitment towards the society at large.
A talk show by India’s veteran creative director, Prahlad Kakar will be one of the key enticements of the event. He will be deliberating on the theme, ‘Making Odisha a Global Brand’. The Ad Guru has ruled the advertising world with his brand of irreverent humor, memorable brand building campaigns and has created award winning commercials for the most reputed corporates and agencies in India and the Asia Pacific region.
“Odisha is already a global brand in many counts. But unfortunately, it has not projected to its fullest potential for many historical reasons,” said Nilambar Rath, Editor, OdishaLIVE. “We bring in an international communication guru like Kakar who will share his perspectives on how to break the barriers and make the brand ‘Odisha’ felt worldwide,” he added.
‘Brand of Odisha’ event will crown big and household brands of Odisha for their large share in the market. The awards would be presented under different categories like hospitality, lifestyle, FMCG, automobile, social services, etc. ‘Emerging Global Brand’ is also one of the awards which will appreciate one of Odisha’s own emerging global brands.
“A brand helps not only develops number of products and services but also provides solution for the customers. Thus any good brand always focuses on great quality, wonderful customer experiences and a long term impact on the society. Thus, as a media house, OdishaLIVE, understands the industry and like to showcase and applause the great brands of our homeland,” said Sandeep Simon Behera, Head Sales & Branding, OdishaLIVE.