Reported by Santosh Jagdev/Edited by Manoj Mishra
Bhubaneswar, July 29 :
Godrej Interio, a leader in the furniture market, announced Season-II of its largest ever consumer campaign ‘Upload and Transform’ in the city here today.
Briefing newsmen on the occasion, Bedraj Tripathy, senior general manager (marketing) said, “We are excited to announce Season-II of ‘Upload and Transform’, which will launch its service in two weeks’ time to provide an opportunity to consumers to witness the thrill in getting their house transformed with our furniture products and mattresses. Our Season-I campaign, a pilot project, started in December last year and five lucky winners across the country benefited from the campaign.”
The campaign will continue for three month with a target of 25 family houses and likely to be extended to 50 depending upon consumers’ response. “The campaign will begin from Bhubaneswar and gradually cover all cities in the country,” Tripathy added.
The campaign includes not only innovative and state-of-the-art furniture from Godrej Interio, but also wall paintings and accessories to give a completely transformed look to the house, he said.