Home ECONOMY Ford ‘Midnight Surprise’ campaign from 5 December

Ford ‘Midnight Surprise’ campaign from 5 December

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OST Business Bureau

Bhubaneswar, Dec 3:

ford showroom

Raising the bar in the retail experience and customer convenience, global automotive conglomerate Ford India is back this December with its extremely popular year-end customer sales connect campaign- ‘Midnight Surprise.’

The campaign, to be launched on December 5, will have exciting offers and assured gifts such as LED TVs, washing machines, refrigerators, microwave ovens etc on every booking of brands like Ford Figo, Classic Fiesta or Endeavour by consumers.

“Ford dealerships across the country will be open from 8 a.m. till midnight on that day to run the campaign successfully. Special offers worth up to Rs 3.5 crore will be disbursed on a single day,” Vice President, Marketing, Ford India Raj Sarkar told media persons here.

“At Ford, we go the extra mile to delight the customers as is evident with our exciting product portfolio. Great products have to be complemented with innovative customer engagement experiences. The Midnight Surprise Campaign is our way of reinventing the car purchasing experience,” the VP said.

“We have been encouraged by the enthusiastic response received year after year to this unique campaign. This December, we have enhanced the campaign to ensure more benefits and enable more customers across the country to experience our range of quality, safe and technologically advanced products,” Sarkar added.