Home STATE CITY Ford Figo Aspire to soon enter Odisha market

Ford Figo Aspire to soon enter Odisha market

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Odisha Sun Times Bureau
Bhubaneswar, Aug 3:  

Ford India’s new compact sedan Figo Aspire is all set to roll in the Odisha market starting August 11.

Ford Figo Aspire“Customers have started booking the car. In Bhubaneswar, the booking for the car started on July 27 at Capital Ford and so far 11 cars have been booked. We expect to book 150 cars by the end of this month,” said Vice President of Capital Ford Ranjan Kumar Mohapatra.

“While the pricing of the car is yet to be revealed, it is going to competitively priced in lines with Swift Dzire,” he added.

Ford had unveiled the new Ford Figo Aspire compact sedan on the sidelines of its Sanand plant inauguration in late-March. It had also roped in actor Farhan Akhtar as the brand ambassador for the promotion of the compact sedan.

It is part of Ford India’s offensive to establish a stronger foothold in India. Based on the Figo hatchback, Figo Aspire is expected to replace Ford Classic and will rival entry level sedans from other makers such as the Maruti Swift Dzire, Honda Amaze, Tata Zest and Hyundai Xcent.

The car would be available in three engine options; 1.2 TiVCT 88 PS petrol, 1.5 TiVCT 112 PS petrol and 1.5 TDCi 100 PS diesel.

The car is made of high strength steel and is available with dual front airbags as standard across all variants. The top end models in both petrol and diesel ones feature six airbags. The 1.5 TiVCT petrol will come loaded with additional safety features like Electronic Stability Control (ESP), Hill Launch Assist (HLA) and Traction Control System (TCS).