Home ECONOMY Coir Board organises road show in state to boost domestic sales

Coir Board organises road show in state to boost domestic sales


Sandeep Pattnaik

Bhubaneswar, Dec 25;

coir products

In a bid to augment domestic sales of coir and to create awareness about various types of coir products, the Coir Board, the nodal agency under the Union Ministry of Micro, Small and Medium Enterprises (MSME) is organizing a two-day ‘Indian Coir Road Show’ in the state from today.

The exercise is part of the nationwide road show launched by Coir Board from November 5, which will end on February 5. “It will cover 17 states spread across the entire length of the country from Kanyakumari to Kashmir and return back, showcasing coir products like curtains, jackets, children’s frocks, bags, slippers, umbrellas, mat making products, curled coir products, rubber coir products, etc in a specially-decorated bus, Coir Kranthi Express,” an official of the Coir Board said.

Coir Board is focusing more on value added products besides its conventional products like conference bags, UV treated umbrellas, coir mattress, coir chapals, coir garden articles, coir ply moulded articles, coir bhoovastra, coir jewellery and handicrafts which have high demand in the international market, he said.

In India about 10 lakh people are directly or indirectly engaged in coir industry and more than 1000 small scale producers are engaged in this industry, where as 676 small scale units (SSI) exists in Odisha at present and above 10, 000 workers are engaged directly or indirectly for their livelihood.

The coir industry has registered a top-line of around Rs 120 crore per annum in Odisha in FY 2012-13 from across 850 coir products and aims to increase it further in the coming years.

“Despite great demand for coir-made products abroad, which are adored by the international business fraternity, Odisha has not been able to capitalize on the export,” said Regional officer of the coir board B B Jena adding, “so far only one export unit exists in the state.”

“The export turnover from India in FY 2012-13 was to the tune of Rs 1116 crore,” the official added.

It is to be noted that, Coir Board is a nodal agency between the state and the central government and solely responsible to implement centrally-sponsored schemes like SFURTI AND REMOT in the sector in the state.

Besides, the Board is conducting programs like development of product infrastructure, field training programs, market development assistance, exposure visit for coir artisans and entrepreneurs, entrepreneurship development programs, technology transfer and techno marketing, testing of coir products and R&D demonstrations for coir pith composting and production of PITHPLUS etc.