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BJP jumps on to social media bandwagon



OST Bureau

Bhubaneswar, Aug 26:

After the Congress and Biju Janata Dal (BJD), the Bharatiya Janata Dal (BJP) has now decided to use the social media to woo youngsters in the state as part of its election strategy for the coming 2014 elections.

The party will chant the Modi mantra in the social media to attract young voters, who account for about 42 per cent of population in the state.

While Congress and BJP have already entered the social media, the state BJP is preparing to make a foray to the world of social media to propagate the success story scripted by Gujarat Chief Minister Narendra Modi.

A meeting was held yesterday among party leaders to discuss the modalities of using the social media. “It was a preliminary meeting. We will have several more meetings to discuss the use of social media to woo the youngsters,” said BJP spokesperson Sajjan Sharma, adding that the party will soon launch its social media site.

As Modi has taken the lead in using social media to disseminate political messages, especially among youth, the state wing is likely to replicate the “successful” Gujarat model to woo youngsters.  Social media is already increasingly being used by the party to reach out to the netizens at the national level.

All major parties are now trying to put a system and strategy in place to reach out to the young voters, who they believe would be the deciding factor in many constituencies.

A few days ago, the Congress had launched ‘Khidki’, its social media platform. Soon thereafter BJD supremo and Chief Minister Naveen Patnaik unveiled the official website of the party aiming to spread the message of the success of the Odisha government in the last 13 years.