Odisha Sun Times Business Bureau
Bhubaneswar, Sept 3:
Riding on its brand philosophy to offer something extra to its customers, cellular service provider Aircel today introduced free Facebook and Whatsapp on all pocket internet packs in Odisha and across the country for its new and existing customers to give them freedom to access the two popular services 24×7.
Customers can also buy special social PI pack for Rs 25 with a validity of 28 days depending on their social needs. Aircel will also be introducing its new TVC – Dilon Ko Laaye Eextra Paas – with the Aircel Internet service soon.
Talking about the new proposition, Anupam Vasudev, chief marketing officer, Aircel, said, “The new campaign is in line with Aircel’s brand positioning to deliver extra by converting ordinary into extraordinary through its innovative products and services. The phenomenal upsurge in smartphones and data penetration has led the youth to be connected 24×7 through various social networking platforms. Our superior 3G services will offer extra data exclusively for Facebook and Whatsapp usage, thus empowering our customers to be socially connected always.”
With free Facebook and Whatsapp, customers will have the option of benefiting from the special social networking tariff packs for Facebook and WhatsApp usage.
All new customers taking Aircel connection will get 100 MB/month for 2 months to access Facebook and Whatsapp without any additional charges.
While existing 2G and 3G customers will get an additional 10 MB/day extra for usage on Facebook and WhatsApp on all Pocket Internet recharges.
“When the client and the agency work as one team, the results are always delightful. This campaign is an apt example of such collaboration. There is a shared vision and the whole team has done an exceptional job .I am sure the audience will warm up to the idea,” said Prasoon Joshi, executive chairman, McCann Worldgroup, India and Regional Creative Director for Asia Pacific.