Home ECONOMY Odisha’s very own ‘Pahala rasagolla’ may soon go global

Odisha’s very own ‘Pahala rasagolla’ may soon go global

1
SHARE

Odisha Sun Times Bureau
Bhubaneswar, Jul 2:

Famed ‘Pahala rasagolla’ of Odisha will soon become a brand and will have a trademark and a business logo to differentiate it from other rasagolla in the market.

pahala rasagolla

As per information provided by the Micro, Small & Medium Enterprises (MSMEs) Department, the state government is trying to market the product of this brand worldwide through Geographical Indication (GI) to ensure higher sales revenue for the makers, wider reach among the authentic rasagolla lovers and enhance the quality of the product.

The government will open a general facility for the local rasagolla makers of Pahala shortly for a preliminary survey to study the feasibility, following which a decision will be taken.

If approved, the government will also mentor the local makers on better packaging, hygiene and quality testing of the product. Special tin containers will be made available to preserve and ship the product out of state. Besides, it will appoint an advisor to advise the makers on packaging and quality aspects and will offer the entrepreneurial opportunities to the rasagolla makers of Pahala.

The government will also do its share to promote and protect the brand, ensure that no other maker violates the trademark, brand logo and sells under its name illegally.

It may be noted that there are about 120 rasagolla stalls near the national Highway-17 that have been preparing and selling the traditional Odia syrupy dessert for generations.

Even though their reputation is widespread in the state, geographical limitation and lack of modern preservation techniques have meant that they have not been able to cater to the demands of targeted customers in markets outside Odisha.

1 COMMENT

  1. ”is this the only piece of heritage that you can show off to the world? Seriously there are better things to latch onto 🙂

    chaitanna mahaprabhu did come from GEOGRAPHICAL ORISSA but back then there was no orissa, are we forgetting this?

    and your dear lord ASHOKA the great wasn’t your hero too until he defeated your so called “kalinga empire”. he was a scavenger of kalinga and not a king 🙂

    your bali, sumatra etc “J(y)ATRAS” came form LORD ASHOKA’S INVASION of your pillage state.

    the regular oriya isn’t sweet at all, its rather very harsh, its rather the languages like sambalpuri and languages near the west bengal border where the oriya dialects turn sweeter. would you not agree?

    sambalpuri is such a cute language! why are you guys stomping it down to non-exitence and these guys want their language to prosper just like yours. give them their due!

    oh, btw, i forgot to mention YOUR BEST CM (infact my best CM too, one of the best CMs our country ever had) doesn’t even speak Oriya!

    tanSEN was bengali my dear friend, so were a lot of other people! want to see the entire list as it stands today? so was subash chandra bose and sri aurobindo :)



    and i can name a million others and i am proud to say our greateness can be exerted beyond our national borders.
we are the fifth largest speakers!

    these guys are not just making India proud but half the world knows about these guys dude 🙂

    we bengalis have won pretty much every award in the world stage
you name it we have it and we are damn proud of what we have :)


    its the only country in the world which took rebellion because it couldn’t speak its mother tongue and it won! and won so hard that the UN had to adopt that day as the international language day, which celebrates languages from all over the world.

    did you know that the FAMOUS SEARS TOWER is architectured by another bengali?”

    KAMONASISH AAYUSH MAZUMDAR
    (MBA, IMT Ghaziabad)
    Vertical Head,
    Mobile Internet Products & Data Services at Airtel
    Bengaluru, Karnataka
    http://in.linkedin.com/in/7thsense

Comments are closed.