Odisha Sun Times Bureau
Bhubaneswar, Apr 25:
East-India focused consumer dairy company Milk Mantra has launched two new fruit –dairy product innovations Milky Moo Litchi Lassi and Milky Moo Aam Dahi. Made from ethically sourced low fat milk, premium yogurt cultures and real fruit pulp these products extend the popular Milky Moo range in to the trending and evolving fruit yogurt category.
Srikumar Misra, the company’s founder, MD & CEO commented, “In line with our thinking of doing real functional innovation in product development, I believe these are the tastiest yogurt/lassi products in the market. The taste profile of real fruit pulp and yogurt that has been created by our in house New Product Development team is remarkable. »
Apart from fresh milk, the company produces a range of premium and innovative dairy products including pro-biotic dahi, increased shelf-life of paneer, curcumin-based milk-shakes, among others under its challenger “Milky Moo” brand. These products will be made available across Odisha, Kolkata, Jharkhand and Chattisgarh.
Milk Mantra Dairy was founded in August 2009 by Srikumar Misra with a conscious capitalist approach of building an innovative dairy product brand by leveraging on the latest technology. It recently raised Series D funding from Neev Fund and existing investors Eight Road Ventures and Aavishkar. Milk Mantra has been witness to many firsts to its credit – it has engineered an innovative TRIPAK packaging technology to keep milk fresh for longer periods of time, it has launched the world’s first curcumin-fortified milk-shake and has built a dairy business as an engaging brand driven setup rather than just a staples-supplying entity, amongst others.