‘Lot of Odisha’ in Subroto Bagchi’s new book

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    By Sandeep Sahu

    Bhubaneswar, Aug 3 :

    Seven years after his first book ‘The High Performance Entrepreneur’ made it to the bestseller list, Subroto Bagchi, co-founder of Mindtree, is ready with ‘The Elephant Catchers’. Published by Hatchett India, the new book would be released on August 24.

    subroto_bagchi

    While ‘The High Performance Entrepreneur’ was all about the challenges of launching a company, ‘The Elephant Catchers’ deals with the next big challenge of scaling up, the Odisha-born author says. “In some ways, starting something is easier than scaling it. That is why people and their businesses hit the proverbial glass ceiling after a successful start. Based on my own experience and that of others, I wanted to write a book that addressed this theme,” Bagchi told OST explaining the motivation for the latest book.

    The author says ‘The Elephant Catcher’ synthesizes his learning over the last few years on a spectrum of issues around the core idea of scaling up. “Our struggle after 2007, when Mindtree was listed in the stock exchange, and the transformative experiences along the way had a lot to do with the challenge of building growth and scale,” he says.

    Asked if his new book has anything for or from the state, Bagchi says; “There is, in fact, a lot of Odisha in the book and I hope it makes my state proud.”

    Talking about ‘The High Performance Entrepreneur’, which has become a must-read for every aspiring entrepreneur, the author says it was based on his own experience of a failed attempt at launching a company when he was 28 and then co-founding Mindtree when he was 42. “The twin experience taught me that start-ups must be designed for high performance and it is possible to do so,” Bagchi says.

    ‘The Elephant Catcher’ is neatly divided into six chapters, each dealing with a specific aspect of the business of scaling up: the need to build comfort with the idea of scale; scaling the business; scaling the intellect; scaling of reputation; scaling the people and scaling adversity. “The last is particularly important because there is a need to focus on doing ordinary things extraordinarily well when extraordinary events overtake the enterprise,” muses the author.

    The Elephant Catchers.pdf -web

    Bagchi insists that the core idea of scale, its associated attributes and challenges are not unique to for-profit businesses. “These are equally applicable to any institution, and I can even say, individual. After all, our lives are enterprises and each one of us is the CEO of Me Inc.” he signs off.

    Other Books by the Author: Among the other books Subroto Bagchi has authored are the highly popular ‘Go Kiss the World: Life Lessons for the Young Professional’ (published by Penguin Portfolio), a book that traces Bagchi’s journey from small town Odisha to the pinnacle of the corporate world; ‘The Professional’ (Published by Penguin), which deals with the qualities that one needs to become a professional; ‘MBA at 16: A Teenager’s Guide to Business’ (Published by Penguin), which takes the smart teenager on an exciting voyage of discovery and ‘The Professional Companion: How to make the best of your workplace skills’ (published by Portfolio), a do-it-yourself workbook designed to equip the reader with a wider skill set.