Odisha Sun Times Bureau
Bhubaneswar, March 1:
JK Lakshmi Cement has joined hands with Aama Odisha in its massive blood donation initiative for a period of three months starting from March.
Anticipating shortage of blood supply in blood banks with the commencement of summer, the organisation has strategically planned to organise a larger number of camps during the summer months this year. “Collaboration with the leading cement brand will help Aama Odisha to pursue this noble initiative more aggressively” said Swaraj Mishra, Secretary Aama Odisha.
Aama Odisha, the CSR initiative of Eastern Media Limited, has been actively involved in organising blood donation camps in the state for the last decade. It has also achieved the rare feat of conducting camps in each of the 364 blocks of Odisha last year.