Reported by Sandeep Pattnaik
Bhubaneswar, Jan 10:
The premium car manufacturer of luxury automobiles Audi, which has a range of products from sedans, coupes, sports cars to SUVs, has a dominant presence in the Odisha market, a senior official of the company said.
“Odisha accounts for a turnover in four-wheeler passenger car segment of around 2,500 vehicles per month. Among the different classes of passenger vehicles in four wheeler segment, starting from ‘A’ to ‘D’ class, luxury segment of vehicles consists of 1% of the total top-line, i.e. 25 vehicles per month. Fortunately, Audi has a market share of more than 50% within the 1% luxury segment outpacing its peers like Mercedes, Volvo, JLR etc., in the state,” the official revealed to OST.
This despite the fact that four-wheeler sales in the passenger car segment fell 4% across the country as per the Society of Indian Automobile Manufacturers (SIAM) report. Commercial vehicles posted their 20th straight monthly decline and the sales continue to remain sluggish as per the SIAM’s survey.
“The slowdown across four-wheeler sales in India has not impacted luxury car sales in the country or Odisha much,” the official said.
During the 6 months of its operations, which started in March 2013, the company was able to spread its base across the nook and corner of the state; with specific focus to the western belt of the state, according to the official.
The outlet is at Pahal on NH-5 with a fully equipped workshop at CRP square to provide a 360 degree solution to all its customers. This further gives a competitive advantage to Audi in the state.
“Cities like Rourkela, Sambalpur, Balasore, Berhampur and Jharsuguda, being the Industrial corridors of Odisha, offer a huge scope to market these premium luxury brands and the customer appetite is quite high in these districts,” revealed the official to OST.
“The price of various Audi brands varies from Rs 30 lakh to Rs 2 crore,” he added.
“Customer mindset is changing in Odisha and they are graduating over a period of time to add luxury brands like Audi to their fleet of cars and don’t mind paying the extra buck to own these,” the official informed.
“We aim to further augment our market share through our strong brand equity and huge networking across the state,” the official revealed to OST.