Home ART & CULTURE Odia director’s English video album goes viral

Odia director’s English video album goes viral

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Odisha Sun Times Bureau
Bhubaneswar/Chennai, Nov 6:

An English music video written and directed by an Odia director has received overwhelming response as it has received one lakh views in just two months of its release.

biswanath rath

The debutant director– Biswanath Rath from Odisha’s Jeypore—has directed the international music video ‘Feel The Passion’ and produced by Mumbai-based global record producer ‘Purplehed’has received more than 100,000 views on the popular video platform ‘YOUTUBE’ within just two months of it’s release on July 24.

Currently, the video has got as many as 117,800 views and more than 1200 likes to its credit. This makes it the first such international music album by an Odia director which has not just been made for a world audience but also has received such huge appreciation and rave reviews for its concept, visuals and audio.

The video album can be viewed at:

 

The song presents the realistic stories of four diverse characters, in the quest of realizing their hopes and ambitions. All of them have got one thing in common: their passion, their desire to follow their respective aspirations. The lyrics emphasizes their belief of living in the moment and their will to embark on a path, which is uncertain, full of risk, yet full of dreams.

Interestingly, the story of Biswanath Rath, the writer-director of the video is also a story full of passion and dreams. An NIT Warangal alumnus, Biswanath has always followed his heart and taken a path less travelled and full of challenges; writing and filmmaking. The passionate writer, lyricist, editor, director who hails from Jeypore and his wife Archana Rath have founded ‘BnR Films’, a Chennai-based award winning film production company.

While Anurag Upadhay and Krupa Shah have choreographed the movements, Ashutosh Upadhyay has written the lyrics, composed and performed the song.

All the short films, produced by the company have received multiple awards and official screenings in international film festivals, bringing glory not just to the company but also to the people of Odisha. While it’s first short film ‘Kar Bhalaa’ (Hindi-Tamil) had received two awards and 12 official screenings, it’s recent social ad-film ‘The ‘Right’ Glass’ (silent) has already received two awards and six official screenings (including official selection in Jagran Film Festival, India’s biggest film festival) within just five months of its premiere.

Ever since the release of the video in world-famous ‘VEVO’ platform, FTP has continued its journey of crossing milestones, one after other. While the video achieved the milestone of 50,000 views in just six weeks, the audio also made it to 45th number to VevoVydia playlist (a yard-stick for the chart busters), sharing space with many other reputed Vevo artists.

“Just a month after the release of our debut music video ‘Feel The Passion’, we received a surprise project from The Times of India. It’s our first Tamil music video and we have tried our best to bring justice to the theme/concept. We hope the audience like it. Interestingly this Tamil music video is also the first such Tamil project to be directed by an Odia director,” Biswanath said.

“Feel The Passion” conveys that listening to one’s heart is the ultimate bliss. Moving forward, BnR Films aims to make films with global appeal based on Indian cultures and traditions in general, Odia culture in specific. Presently, the first feature script by the company is under development.

It may be mentioned that the company produces social short films, ad-films, TV commercials, documentaries, corporate videos, music videos, promotional films and feature films. It has got presence in Bhubaneswar, Chennai, Mumbai, Bengaluru, Hyderabad, Kolkata, Delhi, Kochi, Guwahati and Pune.

 

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